Midwest Independent Lodging Conference & Trade Show

Midwest Independent Lodging Conference
& Trade Show

Presented by: The WBBA along with the assistance & support of a growing list of Inns & Associations of the Midwest

Exhibitors - Information and seperate registration can be found HERE.

Chestnut Mountain Resort
~On The Beautiful Mississippi River~
8700 W Chestnut Mountain Rd
Galena, IL 61036
Chestnut Mountain Resort Website

Chestnut Mount Resort

November 1st, 2022 - November 3rd, 2022
(Tuesday, Wednesday & Thursday)
*Aspiring Innkeeper Seminar ~ Monday, October 31st, 2022
More information on the Aspiring Innkeeper Seminar can be found HERE*
 
 
 
 
MIDWEST INDEPENDENT LODGING CONFERENCE GOAL
The feedback was clear! Innkeepers want to continue to get together for innkeeper to innkeeper sharing sessions, learning, and some fun. This year, we are expanding our conference, and we will meet the goals of the innkeepers for education, networking and camaraderie.

The conference will have a variety of topics pertinent to innkeeping today. Together with our industry experts, vendor partners, and other innkeepers, we will explore the issues, challenges, and opportunities to enhance the guest experience, grow our business, and be the best innkeeper we can as we balance it all!
 
Galena 1
 
Conference Early-Bird Pricing - Registration Before Tuesday, September 6, 2022
$195.00 - General Attendee
$145.00 - Additional attendee of the same inn
$125.00 - Student Fee - *full-time, proof required
 
Conference Regular Pricing - Registration On/After Wednesday, September 7, 2022
$245.00 - General Attendee
$195.00 - Additional attendee of the same inn
$125.00 - Student Fee - *full-time, proof required
 


Stay Tuned To This Page As Conference Details Are Finalized and Updated Here!



Midwest Independent Lodging Conference Highlights To Date

Technology, Trends, Tips & Topics You Need To Know

General Sessions and Work & Share Sessions



Starting Us Off With Fun, Networking, & Sharing in Galena:

 

Bed & Breakfast Inns of Galena - B&B Tours

What does every B&B owner love to do? Tour other B&B's of course!  Not only do you get to see beautiful and varied architecture and interior design, but you always pick up a new idea or two to take back to your own inn.

Did you know that Galena claims status as "The B&B Capital of the Midwest"? Seven (7) members of the esteemed Bed & Breakfast Inns of Galena will open their homes for tour ~ join us! Touring these members of the Bed & Breakfast Inns of Galena offers a great opportunity to complement the conference with more networking, learning, sharing and fun.
You don’t want to miss it!

 

Jail Hill Inn
Cloran Mansion Bed & Breakfast
Farmers' Guest House
Goldmoor Inn
Hawk Valley Retreat & Cottages
Lamberson Guest House
The Steamboat House

 

Innkeeper to Innkeeper Sharing Sessions

Topics you want to discuss with those that know best - all the answers are right here!


Conference Speaker Session Highlights:

 

5 Simple Tools To Enhance Your Business - ResNexus
The hospitality  industry is going through a fast paced fusion between technology and meaningful personal interactions. In this presentation we will go over 5 simple things to enhance your business and provide meaningful interactions throughout the traveler's journey. Some of these enhancements include connecting sooner through Google's free booking link, guest engagement tools, and protecting your business from last minute cancellations due to illness.

 

Online Reputation Management for B&Bs - Association of Lodging Professionals
Learn how to respond (and not respond) to Tripadvisor, Yelp, Google and other review sites comments and reviews. Reputation Management is not just about reviews, social media comments are always a part of it: learn how to respond to Facebook, Twitter, blog or forum comments. Learn which sites have management responses enabled and what methods you can use to combat reviews by competition or by people who have never used your services or bought your products. Find out how to use negative feedback constructively and how to set up review and comment alerts. Practice good techniques for responding to reviews including proper customer service oriented keywords to include.

 

Elevating the Simple ~ Bringing Memorable Breakfasts To the Guest Experience - Breakfast Diva
Join the Breakfast Diva, Susan Steffan, as she takes her experience and skills to show us innovations in breakfast excellence, by elevating the simple, and delighting our guests.

Breakfast Diva Food
Photo Credit: Breakfast Diva

 

As a Food Network Holiday Baking Championship Contestant, as featured on Family Dinner with Andrew Zimmern on the Magnolia Network and as a past B&B owner/innkeeper, Susan brings her life-long passion and enthusiastic teaching style to the table as she shares with you tips on efficient prepping, baking in advance, plating eye-catching food and taking photos. It is all about creating a memorable guest experience.

 

For The Love Of Coffee - Galena Roasters
Innkeepers serve coffee every day and many of us are coffee enthusiasts ourselves. We also want to bring an exceptional coffee experience to our guests, complementing our memorable breakfasts. You won't want to miss Earl Thompson of Galena Roasters, innovator in the coffee world, as he takes us behind new blends, roasts and styles of coffee. Learn about the process of getting amazing, complex and diverse flavors from a good coffee, coffee jargon that every coffee lover should know, and maybe even enjoy some sampling of awesome java, made with experience and joy!

 

Google This: How to Turn $1,000 into $25,000 - ThinkReservations
Everyone wants their marketing dollars to work for them but oftentimes, we drop the ball when it comes to measuring the ROI (return on investment). With Google Hotel Ads debuting in late 2020 for the independent lodging industry, it may have been lost on you during the pandemic. In this session, we’ll learn about how Google Hotel Ads works and how your #BookDirect strategy could benefit. We’ll discuss real case studies of businesses that have turned $1,000 into $25,000 or more!

 

ADA Service Animal Information for B&Bs - Association of Lodging Professionals
Always an ongoing hot topic for the lodging industry.  Please join us for an overview of what B&Bs need to know about current legislation, their legal rights and some suggested ways on dealing with guests trying to pass off ESA dogs as Service Dogs. Find out what qualifies as a service animal, whether registration is required for service animals and what questions you can ask and what you are not allowed to ask when faced with someone claiming to have a service animal. We will also be going over frequently asked questions about Service Animals as well as find out your rights as a business owner.

 

Associations ~ Past, Present, Future - A Panel Discussion
Take a look back at why Associations were first formed, why they were imperative,  and the benefits members derived. Where are we today in our cooperative spirit fulfilling common purposes? Finally, what does the future of Associations look like as we work to support and help one another in reaching professional goals. Changing with the times, growing our network, and creating marketing opportunities for members to increase heads-on-beds is the exciting part of Associations remaining relevant, sustainable and an important piece of members overall success!

 

Breakfast Charcuterie Boards - Easy, Versatile, Different & Fun - Breakfast Diva
Delight your guests with a beautifully arranged breakfast charcuterie board filled with tasty favorites. Boards are all the rage for appetizers, lunches, dinners, desserts -- and yes, even breakfast! The key element of all charcuterie boards is artful arrangement for an attractive presentation. Boards save time as well, both in serving and clean-up. Sweet, savory, or mixed, Susan Steffan, the Breakfast Diva, will show you everything you need for an impressive, delicious breakfast with this fun and time-saving option.

 

Breakfast Charcuterie Board
Photo Credit: Breakfast Charcuterie Board - Breakfast Diva

 

Working ON Your Business, Not IN Your Business - ThinkReservations
Have you fallen prey to the day-to-day minutiae of running your property? Do you remember the excitement of starting your own business and want to get back to the feeling that anything was possible? Join E Scot Fuller-Beatty as he dishes out some tough love on what it means to be an entrepreneur and how to stop being your own best employee.

 

One on One Sessions - Association of Lodging Professionals
Get help with social media questions, website questions and other marketing questions. Bring your login access for any platforms you need help with so you can access them to show any questions or problems you might have.

 

And So Much More!

 

Click Here To See A Current Schedule Of Events

(Schedule of Events are subject to change - Keep checking back!
The schedule will be updated as more information becomes available and finalized.)

 

 

Stay Tuned To This Page As Conference Details Are Finalized and Updated Here

 

~~~~~~~~~~~~~~~~~ MORE INFORMATION ~~~~~~~~~~~~~~~~~~

 
Chestnut Mountain Room

 

OVERNIGHT OPTIONS

1. Chestnut Mountain Resort - We are pleased to have chosen Chestnut Mountain Resort! Onsite amenities include on-site restaurants, sports bar, an indoor pool & sauna, free wi-fi, and many activities in the local area to enjoy!

Special Conference Room Rates at Chestnut Mountain Resort
One (1) adult - $99.00/night
Two (2) adults - $109.00/night
and so on

*Prices include breakfast (tax & gratuity not included)*

Room choices include:
Standard King Bed, Standard 2 Queen Beds, Premium Riverside (2 Queen Beds), Standard King Courtside, Deluxe Riverside, Deluxe Courtside, Standard Handicap Room, etc.

*Please make sure that when making your reservation online, update the reservation to the correct number of adults and/or children that will be staying in your room. The default selection is 2 adults. Then, select the type of room you wish to reserve from the list of rooms available for your chosen dates. First come, first serve!

Please use this booking link to book your stay at Chestnut Mountain Resort:
https://reservations.travelclick.com/97799?groupID=3557521

2. Galena Area Bed & Breakfasts - If you would like to experience a lovely Galena B&B, please see this offering of exceptional properties to stay during the conference.

Please click the link below to see the list and contact information for each B&B option:
Galena Area B&Bs Overnight Options

*Please check with each inn for pricing and breakfast policies during conference time. When reserving your stay, please state that you are attending the Midwest Independent Lodging Conference & Trade Show. First come, first serve!

 

MIDWEST INDEPENDENT LODGING CONFERENCE CANCELLATION POLICY - Should a conflict arise, you may cancel your registration with full refund up to 7 business days prior to the conference or October 21st, 2022. After that date, refunds are not possible. You must put your cancellation in writing to the WBBA offices directly at info@wbba.org. In the event of an occurrence that is beyond the reasonable control of any attendee affected and occurs without fault, including things such as "Acts of God", public or private disaster, public health emergencies (COVID), a full refund of registration will be available.

PAYMENT OPTIONS - Payment accepted with completed registration via check or PayPal. If paying by check, send the address listed below after completing registration. You do not need to have a PayPal account if paying by credit card (via PayPal).

Wisconsin Bed & Breakfast Association
644 Hillcrest Drive
Suite #7
Waupaca, WI 54981

*COVID-19 Statement
The WBBA takes the health and safety of all the sponsors, exhibitors, and attendees of our conference very seriously. Please be assured that during any in-person portion of our conference, any CDC and/or state mandates/guidelines at the time will be practiced.

 

Register Now!

 

Check back often as our page is continuously updated!


The Wisconsin Bed & Breakfast Association Thanks Our Sponsors
and ALL Our Vendor Partners for Their Support Of Our Annual Conference!

Check back often as this page is continously updated!

Conference SPONSORS

ResNexus
Brad Keetch - Training Manager
Michael Denton - Red Carpet Professional

185 East 200 North
Salem, UT 84653
801-788-4613

support@resnexus.com
www.resnexus.com

resnexus logo

ResNexus is an all-in-one property management software for any business operating a reservation system. With unmatched support and industry innovation, ResNexus captures more reservations and gives you extra freedom to run your business effectively.

Resolute Accounting
Gabriel Goorsky - CPA
961 Grand Avenue
3rd Floor
Saint Paul, MN 55116
651-964-5161

gabriel@resoluteaccounting.com
https://resoluteaccounting.com/

Resolute Accounting

Gabriel Goorsky, CPA is the founder of Resolute Accounting. His goal is to help independent lodging owners transform their properties into primary income sources and lower their tax liability through retirement and succession planning. Gabriel is a Certified Public Accountant with a focus on family-run operations and real estate holdings. He implements strategies for his clients that allow them to set retirement dates in stone without having to rely on the sale of their business to fund it.

ThinkReservations
E. Scot Fuller-Beatty - Director of Sales & Education

1700 7th Ave Ste 116 #173
Seattle, WA 98101
877-736-4195 ext. 703
scot@thinkreservations.com
www.thinkreservations.com

TR-logo-blue

ThinkReservations provides a fast, professional, and comprehensive property management system for your independent lodging business. Integrated payment processing, outstanding customer support, and direct integrations with a wide range of respected partners make growing your business easy. As a team of industry professionals with real-world lodging experience, we understand your day-to-day operations and speak your language.

 

Conference EXHIBITORS

Association of Lodging Professionals (ALP)
Heather Turner - Communications Director
Merrill, WI 54452 
860-326-0721 
marketing@alplodging.org
http://www.alplodging.org/

ALP Logo

It is important to you to operate a successful business whether you are an innkeeper, independent lodging owner, a unique lodging property, a hospitality professional, an aspiring hospitality professional, or an allied partner that supports our industry with your products and services. Operating a unique lodging property requires a variety of skills and access to resources. Marketing, management, staffing, finance, technology, legal issues, cooking, decorating, cleaning, safety, customer service, keeping up with guest trends, and advocating for your industry - the list is practically endless. Presenter Heather Turner is a Merrimack Valley Certified SCORE mentor. She spent twenty years cooking professionally and in 2003 started her own business. She currently teaches social media and marketing for small businesses and mentors and co-mentors in her chapter for marketing and social media for startup businesses and for existing businesses who need some help and guidance in the digital age.

Breakfast Diva
Susan Steffan
Galena, IL
815-281-2743
breakfastdiva@gmail.com
www.breakfastdiva.com

Breakfast Diva Logo

As the owner of a small lodging property you understand that breakfast really is the most important meal of the day. Maybe you currently own or are about to own a bed and breakfast, inn or boutique hotel and know that your breakfast service is not what it could be. Maybe you don’t know where to begin. Breakfast Diva, Susan Steffan, has the experience, skills and talent to equip aspiring and current innkeepers, managers and staff with the knowledge to take breakfast to the level of excellence your guests expect.

Galena Roasters
Earl Thompson - Roaster & Owner
206 N. Main St.
Galena, IL 61036
815-541-0941
earl@galenaroasters.com
www.galenaroasters.com

Galena Roasters

Galena Roasters is a Specialty Coffee roasting company in Galena, IL. Earl Thompson, roaster and owner, thoroughly enjoys the multiple steps of finding and choosing amazing green coffees then showcasing their delicious aromas and flavors by developing the best roast profile for each coffee. Earl finds coffee roasting to be the ultimate combination of science and craft. “By tasting each coffee multiple times throughout the process we can track and understand how altering the roast profile modulates the different flavors available in the coffee.” Having a unique coffee of incredible quality adds immensely to the experience of B and B guests. Galena Roasters offers variety of packaging options from 5 lb. bulk whole bean to single pot packs to small quantity in-room options. Custom labeling is available as well. Earl is happy to develop a coffee program that fits the needs of your business.

Get Heads In Beds
Randall Bangs
- Founder & Managing Partner
521 Grant Street
Wausau, WI 54403
262-639-5500
stay@stewartinn.com
www.GetHeadsInBeds.com

Get Heads In Beds Logo

Get Heads in Beds is a BnB marketing consulting firm that drives profitable growth. We work on a pay for performance basis so we only make money when our clients make money. Our focus is on pricing, OTA optimization, business analytics, branding, online marketing and operational excellence. We started out working with BnB's in Wisconsin but have expanded nationally. We have increased most of our clients revenue in excess of 50% but we have grown several in excess of $400,000 annually.

Logan Marketing 
Jeff Logan - Chief Marketing Officer
Emily Wachsman - Chief Executive Officer
Cassie Sawyer - Content Developer
Mark Johnson - Digital Marketing Account Specialist
9509 North Town Drive
Bainbridge Island, WA 98110
360-808-7452
accounting@loganmarketing.com
www.loganmarketing.com

Logan Marketing

Logan Marketing has over 30 years of experience designing websites and building a successful online presence for the hospitality industry. We are experts in internet marketing, implementing a broad range of products to help you achieve success.

Wisconsin Department of Tourism
Jeff Anderson - Regional Tourism Specialist  
P.O. Box 735
Waupaca, WI  54981
715-492-0264

janderson@travelwisconsin.com  
travelwisconsin.com/industry

DOT

Driving economic impact is one of the most measurable and impactful categories of work that can be done in state tourism. At the Wisconsin Department of Tourism, we develop statewide campaigns, support industry stakeholders, and propel strategic growth as we leverage the things that are uniquely Wisconsin.

 

 

 

 

 


A Look Back to Our 2021 Conference:

 
Embassy Suites by Hilton ~ Milwaukee
1200 South Moorland Road
Brookfield, WI 53005
 
 
Embassy Suites - Exterior
 
November 30th, 2021 and December 1st, 2021
(Tuesday & Wednesday)
 
WBBA Annual meeting to be held
Wednesday, December 1st from 10 am - 12 pm
 
 
MIDWEST INDEPENDENT LODGING CONFERENCE GOAL
Even though we had to cancel our traditional conference last year due to COVID-19, feedback was that innkeepers still want to get together safely for innkeeper to innkeeper sharing sessions, learning, and some fun. This year, we are bringing it back, and we will meet the goals of the innkeepers for education, networking and camaraderie.

The conference will have a variety of topics pertinent to innkeeping today. Together with our industry experts and vendor partners, we will explore the issues, challenges, and opportunities to enhance the guest experience, grow our business, and be the best innkeeper we can as we balance it all!
 
 
Embassy Suites - Bar 2
 
Conference Pricing
$195.00 - Member of any State B&B Association
$220.00 - Not a member of any State B&B Association
$145.00 - Additional attendee of the same inn
$125.00 - Student Fee - *full-time, proof required


 

 

Midwest Independent Lodging Conference Highlights To Date

Technology, Trends, Tips & Topics You Need To Know

General Sessions and Work & Share Sessions

 

*All times listed are approximate and subject to change*

 

Tuesday, November 30
Morning:

  
* Vendor Set-up/Registration - 7:00am-10:00am - Vestibule Outside of Conference Rooms

  
* Registration Opens - 8:00am - Vestibule Outside of Conference Rooms

   * Vendor Mart ~ Shop Early for early-bird specials! - 8:00am-10:00am - Diplomat IV & V

   * Welcome, Introductions, Vendor Sponsor & Exhibitor Introductions - 10:15am-10:45am - Diplomat I, II, & III

   * Opening Session Speaker -
“Make a Difference in Someone’s Life” - A Story of Mission-Focused Customer Service - Steve Wrobel, Public Relations, Kwik Trip, Inc. - You may have done this too. You go out of your way to stop at a Kwik Trip store. Why? CUSTOMER SERVICE. When part of your mission statement is to treat customers personally, and the way you would want to be treated, that says a lot. Join us and explore the key role you hold in creating a culture of purpose-filled customer service. - 10:45am-11:30am - Diplomat I, II, & III

   * Break - 11:30am-11:45am

   * General Session -
"5 Simple Things to Enhance Your Business" - Nathan Mayfield, Vice President, ResNexus - The hospitality  industry is going through a fast paced fusion between technology and meaningful personal interactions. In this presentation we will go over 5 simple things to enhance your business and provide meaningful interactions throughout the traveler's journey. Some of these enhancements include connecting sooner through Google's free booking link, guest engagement tools, and protecting your business from last minute cancellations due to illness. - 11:45am-12:30pm - Diplomat I, II, & III

Afternoon:

   * Lunch To Take To Next Speaker Session - 12:30pm-1:00 pm

   * General Session -
"Making Breakfast Memorable For All Guests: Tips To Delight Those With Dietary Restrictions" - Deirdre Lee, Co-Branch Manager of the Gluten Intolerance Group of Chicago and Advocate Leader and Lori Welstead, Registered Dietitian, Nutrition Advisor, and Co-Branch Manager of the Gluten Intolerance Group of Chicago - Learn the ins and outs of several dietary restrictions (e.g, gluten-free, vegetarian, vegan, dairy-free, nut allergies, etc) and walk away with a basic understanding as well as practical tips for menu planning ideas, substitutions, pre-packaged items, resources and more. Q&A will follow so Innkeepers can bring their questions and experiences. - 1:00pm-1:45pm - Diplomat I, II, III

   * Break - 1:45pm-2:00pm

   * General Session -
"Does My Chicken Qualify as a Service Animal?" - Kris Ullmer, CEO of the Association of Lodging Professionals - While that question's answer is a simple 'no', what about Service, Therapy, and Emotional Support Animals? What's the difference? What is the access level of each to public accommodations and your lodging property? Do you have to fix breakfast for Fido too? Does your 'no pets policy' apply? From 'arf' to 'woof', we'll cover it!  - 2:00pm-2:45pm - Diplomat I, II, & III

           
   * Break - 2:45pm-3:00 pm

   * General Session -
"Saving Money on Payment Processing and Preventing Credit Card Fraud and Chargebacks" - Wynn Salisch, Principal at Casablanca Ventures - Wynn will clearly explain how the payment processing world works and how you can protect your inn and yourself from fraud, chargebacks, and excessive fees. - 3:00pm-3:45pm - Diplomat I, II, & III

   * Vendor Mart & Reception - 3:45pm-6:15pm - Diplomat IV & V

   * Happy Hour - 5:15pm-6:15pm

   * Dinner - 6:30pm

 

Wednesday, December 1
Morning:

   * Vendor Mart - Shop Early for early-bird specials! - 7:00am-8:30am - Diplomat IV & V

   * Welcome Back - 8:30am-8:45am

   * General Session -
“Weathering the Storm: State of the Industry and the Traveler’s Perspective" - Janice Hurley, General Manager at BnBFinder - A survey of registered bnbfinder.com travelers recently revealed that more than 83-percent of respondents are ready to travel again. In addition, nearly 70-percent of survey respondents rank B&B lodging as their preferred lodging as soon as they can vacation again, beating out hotels and vacation rentals. Join Janice and take a deep dive into the latest B&B traveler and innkeeper surveys and learn how you can take advantage of emerging trends of today’s ever-changing travelers. - 8:45am-9:30am - Diplomat I, II, & III

   * Break - 9:30am-10:00am

   * WBBA Annual Working Meeting - 10:00am-12:00pm

Afternoon:

   * Lunch & Vendor Mart - 12:00pm-1:30pm

   * General Session -
"I Like Big Bucks: Power-Up Your Profitability" - E. Scot Fuller-Beatty, Director of Sales & Education at ThinkReservations - You’ve heard that implementing a variety of yield management strategies is one of the most effective ways to increase revenue for your business. You may have laid the groundwork and are benefitting from your efforts… but now you want to know more! Join E Scot Fuller-Beatty as he shares ideas for taking your yield management practices to the next level. The basics will be covered briefly, but then you’ll want to fasten your seatbelts as we deep dive into strategies along with sharing tips and tricks used by properties and marketing agencies alike. - 1:30 pm-2:15 pm - Diplomat I, II, & III

   * General Session - 
Innkeeper to Innkeeper - Topics You Want To Discuss With Those Who Know Best ~ An Interactive Session -Hosted by Chris Cochran - Hidden Serenity B&B, West Bend, and Keri Klein - Katherine Holle House, Watertown -  2:15pm-2:45pm - Diplomat I, II, & III


   * Closing Comments, Distribution of Vendor Giveaway/Drawings! - 2:45pm-3:15pm

 

Stay Tuned To This Page As Conference Details Are Finalized and Updated Here!

 

MIDWEST INDEPENDENT LODGING CONFERENCE CANCELLATION POLICY - Should a conflict arise, you may cancel your registration with full refund up to 7 days prior to the conference or November 23th, 2021. After that date, refunds are not possible. You must put your cancellation in writing to the WBBA offices directly at info@wbba.org.

PAYMENT OPTIONS - Payment accepted with completed registration via check or PayPal. If paying by check, send the address listed below after completing registration. You do not need to have a PayPal account if paying by credit card (via PayPal).

Wisconsin Bed & Breakfast Association
644 Hillcrest Drive
Suite #7
Waupaca, WI 54981

*COVID-19 Statement
The WBBA takes the health and safety of all the sponsors, exhibitors, and attendees of our conference very seriously. Please be assured that during any in-person portion of our conference, social distancing and all Wisconsin mandates at the time will be practiced.

 

Check back often as our page is continuously updated!


The Wisconsin Bed & Breakfast Association Thanks Our Sponsors
and ALL Our Vendor Partners for Their Support Of Our Annual Conference!

Check back often as this page is continously updated!

Conference SPONSORS

BnBFinder
Janice Hurley - General Manager
3801 N Capital of Texas Highway E240-308
Austin, TX 78746
212-480-0414
janice@bnbfinder.com
www.bnbfinder.com

bnbfinder logo


With over 100 years of industry expertise, our new ownership and team has improved the leading directory for the industry we love — no contract, no mandatory real-time reservations, website traffic and bookings sent directly to you!

Casablanca Ventures
Wynn Salisch - Principal
203-253-7259
245 West 104th Street #4E
New York, NY 10025
wynn@casablanca-ventures.com

Casablanca Ventures Logo

America’s only hotelier-owned merchant payments advocate dedicated to helping fellow Innkeepers successfully navigate the complex and confusing world of credit card processing with completely free, no-obligation cost reduction and data security assistance. Casablanca works with dozens of top-notch payment processors and technology providers around the world to find the best solutions for your specific needs, and our highly personal and responsive client service has given us the highest client loyalty rate in the payments industry.

Odysys
Ben Lloyd
Meredith Nasholds

231 SW Scalehouse Loop Suite#101
Bend, OR 97702
971-235-7229
ben.lloyd@odysys.com
www.odysys.com

wbba conference - Odysys Logo

Spend less time on marketing and more on hospitality. We exist to help hospitality professionals book more customers. Whether you are an innkeeper, hotelier, restaurateur, masseuse, or stylist, our mission is to help you generate more bookings.

ResNexus
Nathan Mayfield - Vice President
Eric Hansen - Red Carpet Professional
185 East 200 North
Salem, UT 84653
801-788-4613

www.resnexus.com

resnexus logo

ResNexus is an all-in-one, professional-grade property management software for any business operating a reservation system. With unmatched support and industry innovation, ResNexus captures more reservations and gives you extra freedom to run your business effectively.

ThinkReservations
E. Scot Fuller-Beatty - Director of Sales & Education
Laura Scheidegger - Account Executive
Andrew Wall - Product Manager
1700 7th Ave Ste 116 #173
Seattle, WA 98101
877-736-4195 ext. 703
scot@thinkreservations.com
www.thinkreservations.com

TR-logo-blue

ThinkReservations provides a fast, professional, and comprehensive property management system for your lodging business. Integrated payment processing, outstanding customer support, and direct integrations with a wide range of respected partners make growing your business easy. As a team of industry professionals with real-world lodging experience, we understand your day-to-day operations and speak your language. We’re dedicated to continuously finding new ways to make your business more profitable and productive. Save time. Increase revenue. Be a Thinker. Ask us about getting 3 months for free when you signup before or at the conference!

 

Conference EXHIBITORS

Association of Lodging Professionals (ALP)
Kris Ullmer -CEO
Merrill, WI 54452 
715-921-2327 
kris@alplodging.org
http://www.alplodging.org/

ALP Logo

It is important to you to operate a successful business whether you are an innkeeper, independent lodging owner, a unique lodging property, a hospitality professional, an aspiring hospitality professional, or an allied partner that supports our industry with your products and services. Operating a unique lodging property requires a variety of skills and access to resources. Marketing, management, staffing, finance, technology, legal issues, cooking, decorating, cleaning, safety, customer service, keeping up with guest trends, and advocating for your industry - the list is practically endless.

Chadsworth & Haig
Jimmy Vassil - Account Executive
404 Usher Street
Pageland, SC 29728
704-301-1384
jimmy@candhrobes.com
www.candhrobes.com

C&H

We are a luxury robe and bath towel company with in house embroidery and no minimums on orders.

Frictionless Guest App
Steve Short - Founder & CEO
703-593-1049
P.O. Box 307
Highland, MD 20777

sshort@frictionlessguest.com
https://frictionlessguest.com/

Frictionless Guest App-- Logo (485x200)


The Frictionless Guest App provides a touchless way to connect with your guests and communicate everything about your property and offerings, as well as your recommendations of things to do during their stay. Increase revenues and improve the guest experience without adding more to your day. WBBA Members receive a 10% discount.

Get Heads In Beds
Randy Bangs
- Managing Partner
521 Grant Street
Wausau, WI 54403
262-639-5500
info@getheadsinbeds.com

Get Heads In Beds Logo

Get Heads in Beds is a pay for performance BnB consulting firm that helps clients grow profitably and gives clients the tools to maintain that new found level of success for years to come. We have successfully worked with several WBBA members over the past few years and would be happy to share references with anyone that might be interested. We are excited about this year's conference and look forward to establishing new relationships in 2020-21.

Gifford Video
Tom Gifford
- Owner
11328 N. Bobolink Lane
Mequon, WI 53092
262-957-4351
giffordvideopro@gmail.com
www.giffordvideo.com

gifford video logo

GOT VIDEO? Show them, tell them, create a mood and personal connection... with VIDEO! Potential guests discover your inn through your website and social media. Speak directly to them with video production by Gifford Video. Pictures are 2 dimensional, but video stimulates to action. Footage from drones, steady cams, sliders, and GoPros combine for captivating presentations. The cherry on top is YOU describing your warm and welcoming inn.

Video samples at GIFFORDVIDEO.COM
VIDEO MARKETING WORKS!

International Monetary Systems (IMS Barter)
Brandon Root
Patrick Mallon
Michelle Thomet
16901 W Glendale Dr.
New Berlin, WI 53151
262-957-5035
brandon.root@imsbarter.com
www.imsbarter.com

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IMS has one objective for our member businesses; increase sales while saving you cash. To make sure that your business continues to grow through our barter network, we actively market your goods and services to our international community of member companies.

Interim Innkeepers Network
Darci Bartlett
- President
7815 Cram Road
Williamsburg, MI 49690
231-357-6451
dmckella427@gmail.com
https://www.interiminnkeepers.net/

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An Interim Innkeeper is a person or couple who has developed the knowledge, skills and experiences necessary to successfully operate a Bed & Breakfast, Country Inn, Boutique Hotel, or Family Resort during the absence of the owner-operator or resident innkeeper. An Interim Innkeeper keeps abreast of new trends and practices through involvement in industry associations, training programs and seminars.

rezStream 
Jeff Hebrink - Customer Success Manager
3801 E Florida Ave, Suite 800
Denver, CO 80210
303-872-0217
jeff.hebrink@rezstream.com
www.rezstream.com

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rezStream has over two decades of lodging industry experience, having served 1000s of properties in the US with reservation software and marketing services. We are passionate about making better lodging simplified. Our Suite includes a cloud-based property management system and online booking engine, digital marketing, and a turn-key content management system website.

Logan Marketing 
Jeff Logan - Chief Marketing Officer
Emily Wachsman
9509 North Town Drive
Bainbridge Island, WA 98110
360-808-7452
jeff@loganmarketing.com
www.loganmarketing.com

Logan Marketing

Logan Marketing has been working with Wisconsin Innkeepers since the early 2000s. We have developed more websites for Wisconsin B&Bs than any other during our 27 years of business. Currently, Logan Marketing manages the marketing of the WBBA website through organic site optimization, high converting blog content, and Google Ads Management. Come and see us at the conference and find out why so many WBBA members decide to work with us.

Wisconsin Department of Tourism
Jeff Anderson - Regional Tourism Specialist  
P.O. Box 735
Waupaca, WI  54981
715-492-0264

janderson@travelwisconsin.com  
travelwisconsin.com/industry

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Driving economic impact is one of the most measurable and impactful categories of work that can be done in state tourism. At the Wisconsin Department of Tourism, we develop statewide campaigns, support industry stakeholders, and propel strategic growth as we leverage the things that are uniquely Wisconsin.

 

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