WBBA Conference & Trade Show

WBBA 31st Annual Meeting, Conference & Trade Show

Welcoming WI, MN, & Inns Throughout The Midwest

New WBBA Conference Format, New Dates/Times, New Lower Pricing!

Taking into account past conference feedback, this year’s goal is to inspire innkeepers to reach out to each other, learn from each other, support each other and make connections. On the beautiful shores of Lake Monona, in this vintage style casual club, we can gather in friendship and community to celebrate everything that being an innkeeper is!

The East Side Club - Est. 1912
3735 Monona Drive 
Madison, WI 53714 

November 12-13, 2019
(Tuesday - Wednesday)

Register Now For The Lowest Pricing!
Early Bird Prices Until September 1, 2019!
Members of Any State B&B Association
$195 - First Person
$125 - Each additional attendee from the same inn

Not Members of Any State B&B Association
$220 - First Person
$125 - Each additional attendee from the same inn
$95 - Proof of full-time status required

wbba conference - Exterior view of The East Side Club in Madison

WBBA Conference Hightlights To Date

Technology, Trends, Tips & Topics You Need To Know

~You Requested It~

The New Format of General Sessions and Work & Share Sessions

Additional Time Learning From Other Innkeepers ~ Those That Know Best!


Tuesday, November 12
   * Open House B&B Tours - To Date:

  • Hotel Ruby Marie
    524 East Wilson Street
    Madison, Wisconsin 53703
    Phone: 608-327-7829
    Website: http://rubymarie.com/

   * Vendor Set-ups/Registration
   * Opening Session Speaker - Craig Culver, Culver's Restaurants -
Hear Craig’s story about how it all stems back to Ruth Culver, who had a special way about her that made everyone who came to Culver’s feel welcomed. In many ways, Culver’s true measure of success has been its ability to instill Ruth’s spirit of genuine hospitality and customer service across all their restaurants, along with a commitment to sustainability and deliciously handcrafted, farm-to-table meals and desserts inspired by the family farms surrounding the small town where it all began, in Sauk City, Wisconsin. Sound familiar? It’s what we do too! You won’t want to miss this inspiring story! 

wbba conference - Culver Family

   * Ice Breaker Activity
   * General Session Speaker - State of the Industry
General Session Speaker Panel (Innkeeping Business) and Working Sharing Sessions - Innkeeping Topics and Trends You Need To Know, Such As:
         * Book Direct -
What It Is, Why It's Important, Update On WBBA and Industry Efforts, What You Can Do At Your Inn, Other        
* OTAs - Which Ones Are Used Primarily & Why, How Many Rooms Are Made Available To OTAs, Experiences With Different Payment Methods, Price Parity Issues/Opportunities, Maximizing OTAs, Other
         * Pricing/Reservation Systems - How To Best Maximize Your Income By Adjusting Room Rates - Seasonal, Weekly, Weekend, Other, What To Look For In A Reservation System, Phone vs. Online Reservations, Other

         * Cancellations - Deposits, Refunds, OTAs, Book Direct Discounts, Other

   * Vendor Bender!
         * Learn, Shop, Network at the Vendor Mart
         * Happiest of Hours
         * Dinner, Social, Entertainment

Wednesday, November 13
   * Vendor Sponsored Breakfast & Learn
   * General Session Speaker - Annemarie Maitri, Owner, Chef & Baker at Bloom Bakery & Cafe, Madison, "You Are What You Eat, So Be Sweet! ~ Local, Organic, Small Batch. Made With Love". At Bloom, they believe in their ingredients, baking and cooking from scratch, and of course, their service!

wbba conference - Bloom Bake Shop Multi-picture

   * Innkeeper Working Sharing Sessions - Presentation of Food/Garnishing of Plates, Time Savers/Do-Ahead Tips, Handling of Multiple Dietary Restrictions, Sauces/Glazes/Toppings, Grab & Go Breakfast Ideas, Other
   * Annual Meeting

   * Vendor Mart/Program/Giveaways

   * General Session Speakers (Innkeeping Business) and Working Sharing Sessions - Innkeeping Topics and Trends You Need To Know, Such As:
         * Check-In Procedures - Self Check-In, Late Arrivals, Early Arrivals, Other
         * ADA Issues - Service/Therapy Animals, Website Compliance, Other
         * Special Packages & Offerings - What Is Offered, What Is Profitable, Is a Code Available To Book Online?, Successes/Failures, Other
         * Making Innkeeping Life Easier - Share Tips, Successes, Failures, Other

Register Now!

Payment accepted via check or PayPal (You do not need a PayPal account to pay by credit card) with completed registration. If paying by check, simply send the check to the WBBA offices at the address below:

Wisconsin Bed & Breakfast Association
644 Hillcrest Drive
Suite #7
Waupaca, WI 54981
Phone: 715-942-8180

wbba conference - View of the Capitol Building in Madsion across the lake in The East Side Club


Recommended WBBA Conference Overnight Options
Our WBBA Madison Member Inns

The Livingston Inn - 3.3 miles from The East Side Club
752 E. Gorham Street

Madison, Wisconsin 53703
Phone: 608-238-6317
Website: http://www.livingstoninnmadison.com

Hotel Ruby Marie - 3.6 miles from The East Side Club
524 East Wilson Street

Madison, Wisconsin 53703
Phone: 608-327-7829
Website: http://rubymarie.com/

The Buckingham Inn - 5.6 miles from The East Side Club
1615 Summit Ave
Madison, Wisconsin 53726
Phone: 608-819-8029
Website: https://buckinghaminn.com

Speckled Hen Inn B&B - 5.8 miles from The East Side Club
5525 Portage Rd
Madison, Wisconsin 53704
Phone: 608-244-9368
Website: https://speckledheninn.com/

Note: "Innkeeper Exchange Program" does not apply. Each B&B will determine if any discounts will be provided and if breakfast services will be offered during the conference time. Please inquire.

There are many other options available for lodging around the Lake Monona area as well. Visit: https://www.visitmadison.com/accommodations/


WBBA CONFERENCE CANCELLATION POLICY - Should a conflict arise, you may cancel your registration with full refund up to 10 business days prior to the conference or October 28th, 2019. After that date, refunds are not possible. You must put your cancellation in writing to the WBBA offices directly at info@wbba.org.

PAYMENT OPTIONS - Payment accepted with completed registration via check or PayPal. If paying by check, send the address listed below after completing registration. You do not need to have a PayPal account if paying by credit card (via PayPal).

Wisconsin Bed & Breakfast Association
644 Hillcrest Drive
Suite #7
Waupaca, WI 54981

Check back often as this page is continously updated!


The Wisconsin Bed & Breakfast Association Thanks Our Sponsors and ALL Our Vendor Partners for Their Support Of Our 31st Annual Conference and Innkeeper Trade Show!

Check back often as this page is continously updated!


E. Scot Fuller-Beatty - Director of Sales & Education
1700 7th Ave Ste 116 #173
Seattle, WA 98101

wbba conference - ThinkReservations Logo

ThinkReservations provides a fast, professional, and comprehensive property management platform for your business. With a unique ecosystem of proven business management solutions, integrated payment processing, best-in-class support, and direct connectivity with channels such as Booking.com, Expedia, TripAdvisor, and Airbnb, we're dedicated to giving you the tools to make your business more profitable and productive. Are you ready to upgrade to ThinkReservations?

Kent Schnepp - CEO
Stephen Fofanoff

231 SW Scalehouse Loop
Bend, OR 97702

wbba conference - Odysys Logo

Odysys is a complete digital marketing solution for busy hospitality professionals. We help you save time, save money, and book more guests.



Katie Reynolds - Business Development Specialist

Sandy Westphal
Irene Hederer
Susie Shelley
1400 East Ash Street
PO Box 432
Abbotsford, WI 54405
800-678-5423 x230

wbba conference - DI, LLC logo

We are a manufacturer of window and bed treatments for the hospitality and healthcare divisions.


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