WBBA Conference & Trade Show

WBBA 31st Annual Meeting, Conference & Trade Show

Welcoming WI, MN, & Inns Throughout The Midwest

New WBBA Conference Format, New Dates/Times, New Lower Pricing!

Taking into account past conference feedback, this year’s goal is to inspire innkeepers to reach out to each other, learn from each other, support each other and make connections. On the beautiful shores of Lake Monona, in this vintage style casual club, we can gather in friendship and community to celebrate everything that being an innkeeper is!

The East Side Club - Est. 1912
3735 Monona Drive 
Madison, WI 53714 

November 12-13, 2019
(Tuesday - Wednesday)

Members of Any State B&B Association
$220 - First Person
$140 - Each additional attendee from the same inn

Not Members of Any State B&B Association
$245 - First Person
$140 - Each additional attendee from the same inn
$95 - Proof of full-time status required

wbba conference - Exterior view of The East Side Club in Madison

WBBA Conference Hightlights To Date

Technology, Trends, Tips & Topics You Need To Know

~You Requested It~

The New Format of General Sessions and Work & Share Sessions

Additional Time Learning From Other Innkeepers ~ Those That Know Best!


*All times listed are approximate and subject to change*


Tuesday, November 12
* Vendor Set-ups/Registration - 7:00am-11:00am  

   * Open House B&B Tours - 9:00am-11:00am:

  • Hotel Ruby Marie
    524 East Wilson Street

    Madison, Wisconsin 53703
    Phone: 608-327-7829
    Website: http://rubymarie.com/

   * Registration Opens - 10:00am

   * Opening Session Speaker - 11:30am-12:15pm - Craig Culver, Culver's Restaurants - Hear Craig’s story about how it all stems back to Ruth Culver, who had a special way about her that made everyone who came to Culver’s feel welcomed. In many ways, Culver’s true measure of success has been its ability to instill Ruth’s spirit of genuine hospitality and customer service across all their restaurants, along with a commitment to sustainability and deliciously handcrafted, farm-to-table meals and desserts inspired by the family farms surrounding the small town where it all began, in Sauk City, Wisconsin. Sound familiar? It’s what we do too! You won’t want to miss this inspiring story! 

wbba conference - Culver Family

   * Ice Breaker Activity - 12:15pm-12:40pm

   * General Session Speaker - State of the Industry - Janice Hurley, BnBFinder.com - 12:45pm-1:45pm

General Session Speaker Panel - (Panel Made Up Of Sponsors, Innkeeping Business) - 2:00pm-3:00pm

   * Working Sharing Sessions - 3:00pm-4:00pm - Innkeeping Topics and Trends You Need To Know, Such As:
         * Book Direct -
What It Is, Why It's Important, Update On WBBA and Industry Efforts, What You Can Do At Your Inn, Other        
* OTAs - Which Ones Are Used Primarily & Why, How Many Rooms Are Made Available To OTAs, Experiences With Different Payment Methods, Price Parity Issues/Opportunities, Maximizing OTAs, Other
         * Pricing/Reservation Systems - How To Best Maximize Your Income By Adjusting Room Rates - Seasonal, Weekly, Weekend, Other, What To Look For In A Reservation System, Phone vs. Online Reservations, Other

         * Cancellations - Deposits, Refunds, OTAs, Book Direct Discounts, Other

   * Vendor Bender! - 4:00pm-9:00pm
         * Learn, Shop, Network at the Vendor Mart - 4:00pm-6:15pm
         * Happiest of Hours - Bar Opens at 5:00pm
         * Entertainment - Relish Tray Competition & Judging - 5:30pm
         * Dinner - Stations Open 6:15pm-8:00pm
         * Entertainment - 5:30pm-8:30pm
         * Depart - 9:00pm

After a day of lots of taking in a lot of great information in our learning & sharing sessions, we can look forward to our "Vendor Bendor" evening of fun as we shop, network, have some friendly competition of assembling and tasting relish trays (more on that later to give you plenty of time to hone your skills!), enjoy some Wisconsin Supper Club Food, and listen to some local entertainment! We present our evening's entertainment:

The Bob Kerwin Quartet

The Bob Kerwin Quartet

The Bob Kerwin Quartet is comprised of Peter Weil – bass, Kevin Adler – drums, Mark Ramirez – keys, and Bob Kerwin – saxophone.

Enjoy an evening of fun with music that includes jazz standards, originals, bluesy hard-bop, and groove based jazz.


Wednesday, November 13
   * Vendor Sponsored Breakfast & Learn - 8:00am-9:00am

   * General Session Speaker - 9:15am-9:45am - Annemarie Maitri, Owner, Chef & Baker at Bloom Bakery & Cafe, Madison, "You Are What You Eat, So Be Sweet! ~ Local, Organic, Small Batch. Made With Love". At Bloom, they believe in their ingredients, baking and cooking from scratch, and of course, their service!

wbba conference - Bloom Bake Shop Multi-picture

   * Innkeeper Working Sharing Sessions - (Presentation of Food/Garnishing of Plates, Time Savers/Do-Ahead Tips, Handling of Multiple Dietary Restrictions, Sauces/Glazes/Toppings, Grab & Go Breakfast Ideas) - 9:45am-10:30am

   * Break - 10:30am-10:45am

   * Annual Meeting & Lunch - 10:45am-12:45pm
         * Jeff Logan, Logan Marketing - Google Adwords
   * Break - 12:45pm-1:00pm
   * Vendor Mart/Program/Giveaways - 1:00pm-2:00pm

   * General Session Speakers (Panel Made Up Of Sponsors, Innkeeping Business) and Working Sharing Sessions - 2:00pm-3:30pm - Innkeeping Topics and Trends You Need To Know, Such As:
         * Check-In Procedures - Self Check-In, Late Arrivals, Early Arrivals, Other
         * ADA Issues - Service/Therapy Animals, Website Compliance, Other
         * Special Packages & Offerings - What Is Offered, What Is Profitable, Is a Code Available To Book Online?, Successes/Failures, Other
         * Making Innkeeping Life Easier - Share Tips, Successes, Failures,

   * Closing - 3:30pm

Register Now!

Payment accepted via check or PayPal (You do not need a PayPal account to pay by credit card) with completed registration. If paying by check, simply send the check to the WBBA offices at the address below:

Wisconsin Bed & Breakfast Association
644 Hillcrest Drive
Suite #7
Waupaca, WI 54981
Phone: 715-942-8180

wbba conference - View of the Capitol Building in Madsion across the lake in The East Side Club


Recommended WBBA Conference Overnight Options
Our WBBA Madison Member Inns

The Livingston Inn - 3.3 miles from The East Side Club
752 E. Gorham Street

Madison, Wisconsin 53703
Phone: 608-238-6317
Website: http://www.livingstoninnmadison.com

Hotel Ruby Marie - 3.6 miles from The East Side Club
524 East Wilson Street

Madison, Wisconsin 53703
Phone: 608-327-7829
Website: http://rubymarie.com/

The Buckingham Inn - 5.6 miles from The East Side Club
1615 Summit Ave
Madison, Wisconsin 53726
Phone: 608-819-8029
Website: https://buckinghaminn.com

Speckled Hen Inn B&B - 5.8 miles from The East Side Club
5525 Portage Rd
Madison, Wisconsin 53704
Phone: 608-244-9368
Website: https://speckledheninn.com/

Note: "Innkeeper Exchange Program" does not apply. Each B&B will determine if any discounts will be provided and if breakfast services will be offered during the conference time. Please inquire.

There are many other options available for lodging around the Lake Monona area as well. Visit: https://www.visitmadison.com/accommodations/


WBBA CONFERENCE CANCELLATION POLICY - Should a conflict arise, you may cancel your registration with full refund up to 10 business days prior to the conference or October 28th, 2019. After that date, refunds are not possible. You must put your cancellation in writing to the WBBA offices directly at info@wbba.org.

PAYMENT OPTIONS - Payment accepted with completed registration via check or PayPal. If paying by check, send the address listed below after completing registration. You do not need to have a PayPal account if paying by credit card (via PayPal).

Wisconsin Bed & Breakfast Association
644 Hillcrest Drive
Suite #7
Waupaca, WI 54981

Check back often as this page is continously updated!


The Wisconsin Bed & Breakfast Association Thanks Our Sponsors and ALL Our Vendor Partners for Their Support Of Our 31st Annual Conference and Innkeeper Trade Show!

Check back often as this page is continously updated!


Janice Hurley - General Manager
3801 N Capital of Texas Highway E240-308
Austin, TX 78746


bnbfinder is a family owned business comprised of industry veterans committed to providing the industry's leading website for innkeepers and inngoers alike. bnbfinder is focused on providing innkeepers a way to drive reservations directly to their property via a world-class industry website that provides travelers with comprehensive information on B&Bs and Inns along with monthly newsletters, gift cards, recipes, and more.

Logan Marketing 
Jeff Logan - Chief Marketing Officer
9509 North Town Drive
Bainbridge Island, WA 98110

Logan Marketing

Since 1994, Jeff Logan of Logan Marketing has been working with innkeepers to improve their online presence. We have developed more websites for Wisconsin inns than any other company. This year will be our 15th year at your conference and we are excited to see old friends and make new ones. Please come and see us at our booth to discuss your website and marketing needs.

Kent Schnepp - CEO
Stephen Fofanoff

231 SW Scalehouse Loop
Bend, OR 97702

wbba conference - Odysys Logo

Odysys is a complete digital marketing solution for busy hospitality professionals. We help you save time, save money, and book more guests.

David Mayfield - Red Carpet Professional
Amy Mayfield - Red Carpet Professional

185 East 200 North
Salem, UT 84653
torton@resnexus.com ~ Travis Orton - Director of Public Relations

resnexus logo

ResNexus is an all-in-one, professional-grade property management software for any business operating a reservation system. With unmatched support and industry innovation, ResNexus captures more reservations and gives you extra freedom to run your business effectively.

E. Scot Fuller-Beatty - Director of Sales & Education
1700 7th Ave Ste 116 #173
Seattle, WA 98101

wbba conference - ThinkReservations Logo

ThinkReservations provides a fast, professional, and comprehensive property management platform for your business. With a unique ecosystem of proven business management solutions, integrated payment processing, best-in-class support, and direct connectivity with channels such as Booking.com, Expedia, TripAdvisor, and Airbnb, we're dedicated to giving you the tools to make your business more profitable and productive. Are you ready to upgrade to ThinkReservations?




Katie Reynolds - Business Development Specialist

Sandy Westphal
Irene Hederer
Susie Shelley
1400 East Ash Street
PO Box 432
Abbotsford, WI 54405
800-678-5423 x230

wbba conference - DI, LLC logo

We are a manufacturer of window and bed treatments for the hospitality and healthcare divisions.

International Monetary Systems (IMS Barter)
Robert Schenk - Account Representative
114 E. Main St.
Madison, WI 53703


International Monetary Systems (IMS Barter) provides comprehensive trade solutions for businesses of all sizes. As a coast-to-coast financial services company, IMS Barter makes it possible for companies to increase market share, conserve cash, grow revenues, and generate new business opportunities. IMS Barter members increase sales and save cash by trading what they have for what they want, using our proprietary, electronic currency known as trade dollars.

Get Heads In Beds
Randy Bangs

521 Grant Street
Wausau, WI 54403

Get Heads In Beds Logo

Get Heads in Beds is a pay for performance BnB consulting firm that helps clients grow profitably and gives clients the tools to maintain that new found level of success for years to come. We have successfully worked with several WBBA members over the past few years and would be happy to share references with anyone that might be interested. We are excited about this year's conference and look forward to establishing new relationships in 2019-20.

Gifford Video
Tom Gifford

11328 N. Bobolink Lane
Mequon, WI 53092

gifford video logo

GOT VIDEO? Marketing with video is no longer a tactic, it's a business strategy. Website, social media, email blasts, lobby loops, ALL worthy of video. GIFFORD VIDEO will produce professional vignettes showcasing the beauty/comfort of your inn AND area attractions/activities. Cost effective strategies, BUDGET SOLUTIONS, captivating video, more attractive marketing than the place next door. Show prospective guests exactly what you can offer and create that mood with video. GIFFORDVIDEO.COM

Professional Association Innkeepers International (PAII)
Kris Ullmer - Executive Director
Merrill, WI 54452 


We get innkeeping ... and innkeepers get the latest news on industry trends delivered right to their inbox every week. Whether the quick-read News You Can Use or expanded coverage of innkeeping topics in the Member's Monthly or quarterly Innkeeping NOW e-magazines, we curate the collective wisdom and deliver it to you. Interact with our industry's tech, marketing, and business leaders at our live webinars 2-4 times a month, and at your convenience, view any webinar or publication in the PAII library. Your issues are our issues - we advocate for a 'level playing field' among all lodging options. Amplify your voice by joining innkeepers and industry partners throughout the country in the largest, well-established innkeeper's association.

Wisconsin Department of Tourism
Jeff Anderson - Regional Tourism Specialist  
P.O. Box 735
Waupaca, WI  54981

travelwisconsin.com (consumer)  industry.travelwisconsin.com (industry partners)


When you're having fun, our visitors are having fun. Fun is not only the #1 travel motivator, it also feeds the soul and boosts the Wisconsin economy in a big way. Does it take a certain type of person to choose hospitality for their life's work? Absolutely. And we honor that dedication with programs designed to help you do what you do best and do more of it.

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